Financial year 2014/15 is the fifth special year in a row for Pöttinger: with a turnover of EUR 320.3 million, the family-owned Austrian company has yet again managed to achieve the highest turnover in the company's almost 145-year history and double sales within the last 10 years. The company's success is based on strong customer-driven innovation and partnership-oriented relationships with customers and dealerships as well as a highly motivated team of around 1,650 employees. As a consequence, Pöttinger is today a leading tractor-independent specialist for forage harvesting, tillage, seedbed preparation and drill technology. 

PÖTTINGER all the way: ongoing development in all sectors

Grassland technology, accounting for 61 percent in the agricultural technology sector, is the main source of turnover, followed by tillage at around 25 percent. Compared to the previous year, the grassland sector achieved growth of more than 2 percent; tillage and seed drills sales continued to develop at the same rate as last year. Original spare parts business was up around 10 percent on the previous year.

Turnover in Mio. EUR

Austrian quality in demand

With a 14 percent share of overall turnover, the domestic market of Austria remains one of the strongest country markets, alongside Germany and France. Year on year, although turnover was down slightly as a result of challenging market conditions, quality from Austria is still very much in demand with Austrian farmers.

Continuous internationalisation ensures growth

International markets are key to PÖTTINGER's success. An export quota of around 86 percent and international sales of around EUR 276 million are impressive proof of their significance. Around 65 percent of agricultural technology sales was attributable to six countries: Germany, Austria, France, Czech Republic, Switzerland and Poland. France, with 12 percent share of total turnover, represents one of the largest and most important markets after Germany with around 22 percent. In Poland, an increase of 14 percent was achieved, in France almost 7 percent, in Switzerland 9 percent and in Italy almost 10 percent. Sales in Germany remained around the same level as the previous year (plus 1 percent), while Czech Republic was slightly lower by comparison. The USA region developed very well with an increase of almost 15 percent, likewise Australia, where growth was over 50 percent.

Everyone needs agriculture

As a family-owned company, PÖTTINGER feels strongly linked to farming businesses and has been promoting agriculture for many years under the motto "Everyone needs agriculture"; fair business conditions and prices are a cornerstone for the long-term, active structure of farms.

On course, even into the wind

Managing Directors Heinz and Klaus Pöttinger explain, "When we develop products, we think in the same dimensions as our customers: reliability, excellent working results, high level of convenience and efficiency. Our developments and our motivation to excel are based on these factors. That is because we want to contribute to increasing the effectiveness, efficiency and quality of agricultural production. That is how we evolved into an international, tractor-independent specialist for forage harvesting, tillage, seedbed preparation and seed drill technology. We are proud of the results of our efforts: we are the world leaders in the loader wagon segment and have been for many years, we play an international pioneering role in mowing and mulch drilling technology and have developed a strong range of tillage products over the last 40 years. In addition, we want to continue on course for success together with our customers and dealerships."